SEO
Entity Gaps: The SEO Audit Your Content Strategy Is Missing
Your schema says one thing, Google's NLP understands another. Here's how an entity gap audit exposes the difference and turns it into content opportunities.
SEO.
SEO
Google Redesigns EEA Search Results Under DMA Rules
Google has rebuilt Search results across the EEA for DMA compliance, adding aggregator and supplier units for hotel, flight, transport and product queries.
SEO
Free GEO Glossary Signals the AI Search Vocabulary Gap
A California agency published a free 28-term glossary for the AI search era. The bigger story: your clients still can't define GEO, llms.txt or AI Overviews.
SEO
Domain Move Wiped 98% Of A UK Publisher’s News Visibility
A UK publisher's switch from .co.uk to .com coincided with a 98% collapse in trending news visibility, per NewzDash. Here's what migrating teams should learn.
SEO
Google: Old Low-Value Pages Can Slow Your Site’s Recovery
John Mueller says Google's systems may have "lost faith" in sites built on thin programmatic pages, and winning it back takes time and real effort.
SEO
Semrush Data: AI Mentions and Citations Are Not the Same
New Semrush data on manufacturing search shows AI Overviews now hit 57% of tracked volume, but AI referrals are under 0.5% of traffic. Here's the playbook.
SEO
llms.txt Is Not robots.txt: Common Crawl’s Reality Check
Common Crawl studied 500,000+ llms.txt files: two-thirds are plugin-generated, 22% have no links, and some try to block crawlers they cannot block.
SEO
Real Estate Marketing in 2026: Beat Portals With Hyperlocal SEO
Zillow owns the head terms and AI Overviews are eating clicks. Here's the five-step real estate marketing plan Neil Patel says wins in 2026.
SEO
Topic Clusters: The SEO Play That Wins AI Answers Too
Topic clusters build topical authority for Google and AI answer engines. Here's the 5-step process, plus real examples from Healthline, Petcube and Wistia.
SEO
AI Search’s Real Brand Risk: Conflicting Info, Not Content
AI search doesn't hurt brands that publish too little. It punishes brands with too many versions of the truth. Here's how to run a brand claim audit.
