SEO
Google Tells Platforms to Noindex Link-Shared Pages by Default
Google's Search Central update pushes platforms to noindex link-shared pages, generated content and web apps by default. Here's what it means for marketers.
SEO.
SEO
Google Business Profile: Your Free Local Ranking Engine
An unclaimed Google Business Profile quietly sends local buyers to competitors. Here's how to claim, complete and optimise yours for clicks, calls and reviews.
SEO
Google Clarifies 503s, Robots.txt Limits and Bracket URLs
Google clarifies 503s during PHP patches, robots.txt crawl limits, raw vs encoded bracket URLs, and why JPEG XL still isn't visible in Search.
SEO
ChatGPT Traffic Is Just 0.62% of Google Organic
New GA4 data across 100 sites and 145M sessions shows ChatGPT sends 0.62% of Google Organic traffic. The real opportunity is Google's agentic web.
SEO
Why 62% of AI Citations Never Name Your Brand
Semrush's four-layer AI search framework shows why being cited isn't the same as being recommended—and where to fix it first.
SEO
Nozzle: 8.7% of Google First Pages Were Poisoned
SEO tools are flagging suspect Google results. Nozzle saw poisoned first pages jump from 0.17% to 8.7% between August and October. Here's what to check.
SEO
Google: robots.txt Governs Access, Not AI Training
Google's Gary Illyes explains why robots.txt can keep AI crawlers out but cannot stop them from using crawled content for training—and what to do instead.
SEO
AI Overviews hit 88% of commercial searches; clicks stay thin
Semrush tracked 400 US commercial keywords and found AI Overviews on 88%. Yet ChatGPT referrals were 0.62% of Google organic volume.
SEO
AI Mode Cut External Clicks 18.8 Points. What Now?
Google's AI opt-out is live for every site. Being indexed now buys eligibility, not a visit—and the 18.8-point click drop shows why.
SEO
Comparison Posts, Roundups and Listicles Still Have SEO Value
Comparison posts, roundups and listicles aren't dead. Search Engine Journal says use them for users, not algorithms, to earn traffic.
