SEO
The NYT Free Content Play That Builds Subscribers
Why The New York Times gives prime homepage real estate to free articles—and labels them. The reach-to-subscriber playbook marketers can copy.
SEO.
SEO
Google Indexing API: 200 Daily Requests, No Approval Form
Google removed the Indexing API approval form and instructions on Oct. 16. The default 200 daily publish quota remains. Here's what to check now.
SEO
8.0% of Tracked Google SERPs Looked Broken: Cross-Check First
Rank trackers and ChatGPT referrals threw false alarms this month. Here's why the data moved and how to cross-check before client reports.
SEO
Bing Webmaster Tools Adds AI Topic Gap Analysis
Bing's new Topics Portfolio beta groups AI search citations by topic and reveals queries where other sites get cited and yours does not.
SEO
What a Sitemap Does for Your SEO (and How to Use One)
A sitemap tells search engines which pages matter and how to find them. Here's how to build one, submit it, and spot the gaps.
SEO
Soft Nav CrUX Metrics Lift SPA LCP from 26% to 87%
Google's CrUX now offers experimental LCP, INP and CLS scores that count soft navigations in SPAs. Here's what changes and how to check.
SEO
6 SEO Experiment Mistakes That Waste Your Tests
Most SEO tests fail before the data comes in. Here are six experiment mistakes that make results misleading and how to fix them.
SEO
Site migrations can drag past 4 months: Google’s fix
A finished domain migration can flip back 4 months later. John Mueller explains the www/non-www gap and the signals that keep the old domain canonical.
SEO
Asda Ranks 606th in ChatGPT Citations as Tesco Sits 25th
Semrush's first UK AI Visibility Index shows ChatGPT names Tesco and Asda almost equally, but cites Tesco 25th and Asda 606th. AI mentions are not sources.
SEO
Google Serves Wrong Results on 11% of Rank Checks
DemandSphere says about 11% of daily SERP checks now return spurious pages. Here's what that means for SEO reports and how to protect your data.
