SEO
SerpApi’s tool screens 200 Google Maps reviews for padding
SerpApi's open-source Review Audit reads the 200 newest Google Maps reviews and recalculates a rating by stripping reviews the venue can't explain.
SEO.
SEO
Google’s September Spam Update Took 2 Weeks
Google's September 2026 spam update rolled out over two weeks. Here's why early rank drops are weather, not a verdict, and how to respond.
SEO
Google Proves One Model Can Rank Without an Index
Google researchers proved a single model can rank documents without an index. Here's why that could erase page two and reset SEO measurement.
SEO
Google’s September Spam Update Ends After 13 Days 16 Hours
Google's September 2026 spam update is complete after 13 days and 16 hours. Here's how to read the early data and check your own site now.
SEO
37.1% of AI Overview Citations Also Rank Top 10 Organically
New Ahrefs data shows 37.1% of AI Overview citations also rank in the top 10 organically. Here's what to keep and cut in link building for 2027.
SEO
Search Console: AI Overviews Cut Organic CTR 61%
Google's free Search Console is the first-party data source for AI-era visibility. New reports show impressions without clicks; AI Overviews cut organic CTR 61%.
SEO
Google Flags Fake Author Profiles as a Low-Quality Signal
Google now warns that fabricated author profiles make pages untrustworthy and defines four traits reviewers use to judge main content.
SEO
Google’s 4 Spam Updates in 2026 Point to a Bigger Crackdown
Google is flashing the same warning signs that preceded March 2024: rewritten AI rules, fake-author penalties and faster spam updates. Here's what to audit.
SEO
SEO Budgets Fail When You Measure Everything as Traffic
SEO teams pitch the same technical work twice—once as SEO, once as GEO. Reclassify budgets by economic purpose: revenue generation, protection, infrastructure, experiments.
SEO
At 100+ Locations, Consistency Is the Real SEO Win
Multi-location SEO falls apart when hours, profiles and pages drift out of sync. Here's how to build one source of truth without losing local relevance.
