Viral Campaigns
LAVA Virat Curve 5G: the phone ad that plays like a love story
LAVA turns a budget 5G phone launch into a music-video love story starring Rohit Saraf and Pratibha Ranta, reframing the product as a story prop.
Viral Campaigns.
Viral Campaigns
Specsavers Spins Kylie Minogue into AFL Grand Final OOH
Specsavers turns Kylie Minogue's 'Spinning Around' into a playful OOH moment across Melbourne on AFL Grand Final day, via TBWA\Melbourne.
Viral Campaigns
Bijliride turns EV commuters into carbon-saving storytellers
Bijliride's 'Aapko Pata Hai?' campaign uses a Hyderabad vox-pop and its Green Impact Calculator to make riders' carbon offsets visible.
Viral Campaigns
Zeekr’s Headlight-Only Campaign Turns a Product Feature Into Art
Zeekr and Taika Waititi use only car headlights to light seven cinematic worlds—and make a standard feature feel like a brand statement.
Viral Campaigns
Myntra BFF Campaign Turns Alia and Ranbir Into Shopping Logic
Myntra's BFF campaign pairs Alia Bhatt and Ranbir Kapoor in absurd sketches where any small moment becomes a reason to shop. Here's the breakdown.
Viral Campaigns
HDFC Mutual Fund’s Bharosa Puts Indian Sign Language First
HDFC Mutual Fund's Bharosa campaign launched a financial literacy platform entirely in Indian Sign Language, engaging 6,000 people.
Viral Campaigns
Uber Hong Kong Turns an Early Uber Into Cantopop Heartbreak
Uber Hong Kong's new film uses Gareth T's Cantopop hit to turn ride-hailing efficiency into an emotional plot twist. Here's what marketers can steal.
Viral Campaigns
Campaign Brief names Australia’s best ads of 2026 so far
Campaign Brief rounds up Australia's standout campaigns of 2026, from Telstra to Domino's, Uber Eats and purpose-led health work.
