Viral Campaigns
Merv Hughes fronts Australian Avocados’ pit-tition
Australian Avocados and Thinkerbell enlist Merv Hughes to make avo on toast Australia's official breakfast with a cheeky 'pit-tition'.
Viral Campaigns.
Viral Campaigns
KFC Turns New Chicken Tenders Into a Boyband Fever Dream
KFC Australia and Special turned a tender relaunch into a boyband-inspired campaign spanning TV, OOH, social and creators, with 11 sauces for social to unpack.
Viral Campaigns
Tourism NT’s Best Kept Season Evolves Into a Flexible System
Tourism and Events NT's Best Kept Season returns for Year Two with a flexible reason-by-reason system from KWP+Partners built to scale across channels.
Viral Campaigns
Flux Theory Puts Five Ranbir Kapoor Roles in One Shower
Flux Theory's launch film puts five Ranbir Kapoor characters in one shower and maps each to a personality-led shower gel. Here's the breakdown.
Viral Campaigns
Ant Melder: Why Ads Must Earn 10 Seconds of Attention
At LIA in Vegas, Cocogun's Ant Melder judged work through one question: does it earn 10 seconds against Ali Wong and streaming? Here's the filter.
Viral Campaigns
Voltas Beko’s Sense Toh Banta Hai: Campaign Breakdown
Voltas Beko’s new campaign drops jargon and puts Manoj Pahwa in everyday household buying moments for fridges and washing machines. Here’s the breakdown.
Viral Campaigns
BNZ Breakers Rebrand Taps Moana Energy and Adesanya Voice
Colenso BBDO gives the BNZ Breakers a moana-rooted identity and Longshot hero film voiced by Israel Adesanya. Here's why the rebrand matters.
Viral Campaigns
Steve Buscemi’s Space Villains Return in Telstra Security Sequel
Telstra brings back Steve Buscemi's failed space emperor to sell network security with humor, not fear—and builds real creative equity.
Viral Campaigns
AAMI and Kylie Minogue Rescue the AFL Grand Final Ball
AAMI turned the 2026 AFL Grand Final pre-match into branded entertainment, with Kylie Minogue stopping the match ball in a red heel. Here's why it works.
Viral Campaigns
Elevencom’s New Wave Profile: Lean, Retail-First Indie Playbook
Inside Elevencom’s New Wave profile: an 18-year indie run, retail speed, AI leverage and the three moves smaller brands can steal.
