Viral Campaigns
NBC Sports’ 30-Cover NBA Comic Book Campaign
NBC Sports turns NBA stars into comic-book heroes for its second season: 30 team covers, a Mike Tirico-narrated comic and an Oct. 20 triple-header.
Viral Campaigns.
Viral Campaigns
Reliance Foundation’s Asian Games Campaign: Opportunity First
A campaign breakdown of the Reliance Foundation Asian Games 2026 film that sells access before medals, created with TBWA\Lintas.
Viral Campaigns
Hinge’s Ria and Sunny Film: Love in Quiet Signals
Hinge's India campaign turns quiet dating moments into signs of love. A film breakdown of the Ria and Sunny story and what growth marketers can steal.
Viral Campaigns
The Long Drive: 239km Daily Trips to See a Spouse
Chemistry's The Long Drive turns a 239 km daily journey to visit a spouse into a hitchhiking activation and an MP email tool for NZ aged care.
Viral Campaigns
Only About Children’s Moments that Count Campaign Breakdown
How Only About Children’s ‘Moments that Count’ turns tiny parent-child milestones into a share trigger—and what smaller brands can steal.
Viral Campaigns
-196 Turned a Nightclub Into a Tokyo Konbini—and 5,000 Lined Up
A one-night Tokyo konbini pop-up in Sydney drew 5,000 people for 750 free tickets. Here's how owned media, scarcity and ritual built the queue.
Viral Campaigns
AI Rejection Emails and a Dancing Astronaut: Best Ads
This week's Bestads picks show how a sharp observation, a simple visual rule and a well-placed jab at AI hiring tools beat clutter.
Viral Campaigns
Absolut Tabasco Volcano Erupts on Sydney Harbour
Absolut and Tabasco launch in Australia with a 360-degree volcano on Sydney Harbour, then push trial at The Oriana. Here's the funnel behind the stunt.
Viral Campaigns
Crest Ask Turns Earbuds Into a Conversational Study Buddy
boAt's Crest Ask uses Google Gemini AI to let students ask, follow up and learn by voice through earbuds, with no phone screen needed.
Viral Campaigns
Pankaj Tripathi fronts Sony Sports’ India Ki Sabse Badi Party
Sony Sports leans on Pankaj Tripathi's everyman charm to turn India's Brazil, Panama and Uruguay friendlies into a national football celebration.
