Digital Marketing
Google AdX Prebid Fix Could Take 15 Months
PubMatic's CEO says Google's AdX-Prebid fix needs 12 to 15 months. Here's what publishers, media buyers, and growth teams should track now.
ad tech.
Digital Marketing
Google Keeps AdX: What the 6-Year Ad Tech Decree Means
A federal judge rejected an AdX divestiture and imposed six-year conduct rules: Prebid interoperability, data sharing and ad server fairness.
SEO
Chrome UX Report Expands Into Ad Metrics for Marketers
Chrome's CrUX dataset now reports ad count, density, CPU and network load. Here's what it means for SEO, CRO and ad-heavy pages.
Digital Marketing
LG TV Sent Street-Level Location to Ad Arm 20 Times a Minute
Gamers Nexus fired back with new packet captures: LG TV sent street-level location to its ad arm 20 times per minute over HDMI. For CTV marketers.
Digital Marketing
Open Web Complexity Is the Puzzle Marketers Didn’t Ask For
PPC Land's new game frames the open web as the channel that never simplified itself. Here's what ad teams can do about the clutter.
Digital Marketing
Header Bidding Explained: What Marketers Need to Know
Header bidding changed how publishers sell inventory. Here's what parallel auctions mean for programmatic pricing, latency, and your ad strategy.
Digital Marketing
What Preliminary Injunctions Mean for Ad Tech Stacks
Court orders are deciding ad budgets, retail data access and AI agent traffic before trials finish. Here’s what digital marketers need to know.
Digital Marketing
Geomarketing: The Cross-Channel Targeting Layer to Watch
Geomarketing is moving from offline planning into DSPs and ad platforms. Here’s how spatial targeting works, where it falls short, and what to test.
AI in Marketing
MCP Is Rewiring How AI Agents Run Ad Campaigns
MCP has moved from an open standard to live ad platform tooling. Here's what marketers should know before connecting AI agents to campaigns.
Digital Marketing
HIPAA and Ad Tech: Where Health Data Rules Actually Bite
A plain-English guide to HIPAA’s marketing provisions, the hospital pixel crackdown, and the workarounds health advertisers use today.
