Digital Marketing
ID5 CEO calls iOS 27 Safari block an attack on the open web
Apple's iOS 27 Safari block now cuts ad tech domains at the network level. ID5's CEO calls it an attack on the open web and asks regulators to look.
ad tech.
Digital Marketing
Google Fails to Kill $1.5B Ad Tech Claims
Google failed to kill most of the $1.5B ad tech claims from Gannett and the Daily Mail. Here's what that means for programmatic buyers.
Digital Marketing
AudienceProject Adds Pinterest Reach Data in 7 More Markets
AudienceProject is extending Pinterest campaign measurement to seven more European markets in Q4, with longer full-quarter reporting windows and Australia next.
Digital Marketing
Google’s $1.72B Ad Tech Damages Claim Heads to Jury
Judge Castel denied summary judgment, clearing a jury to hear $1.72B in AdX overcharge claims and named Google auction programs.
Digital Marketing
Safari 27 Blocks The Trade Desk Ads
Safari 27 now blocks adsrvr.org, The Trade Desk's core delivery domain. Here is what the WebKit change means for iOS reach and what to do.
Digital Marketing
Apple’s iOS 27 blocks The Trade Desk from Safari ad serving
Apple's iOS 27 update blocks The Trade Desk's core ad delivery domain on Safari, stopping impressions before identity workarounds can help.
Digital Marketing
OpenRTB Explained: The Protocol Behind Every Programmatic Bid
A field-by-field guide to OpenRTB, the IAB Tech Lab standard powering programmatic auctions, and why its compliance gaps matter for buyers.
Digital Marketing
Viant Opens Fee-Free Direct Route for CTV Deals
Viant extends Direct Access to PMP and programmatic guaranteed CTV deals, with no exchange fee and 94% of programmatic demand reached. Here's what to audit.
AI in Marketing
Scope3 Becomes Apostra: A 40-Person AI Ad Agent Bet
Scope3 has rebranded as Apostra, a neutral gateway where AI agents negotiate media across social, CTV, audio and OOH with no take rate.
Digital Marketing
Creative Is the Last Lever Marketers Still Control
A new PPC Land explainer maps the creative asset from file to impression — and shows why only 3.6% of marketers actively optimize the thing they say matters most.
