SEO
AEO: How to Win When 60% of Searches Never Click
Around 60% of searches end without a click. Here's how answer engine optimization gets your brand cited by ChatGPT, Perplexity, and Gemini.
AEO.
AI in Marketing
Brands ChatGPT Ignores Stay at 11% Even With Search
Graphite's analysis of 3,115 ChatGPT prompts finds brands rarely named without search stay rare even on cited pages. Median visibility: 11%.
AI in Marketing
ChatGPT Ads hit SA: 1.2B+ weekly users in play
OpenAI's ChatGPT Ads have landed in South Africa. Woww is offering managed campaigns to help brands reach the platform's 1.2B+ weekly users.
SEO
ChatGPT Search Unlocks Hundreds Of Millions Of Pages
OpenAI and Cloudflare reveal early results from a 1% network pilot, changing how ChatGPT discovers long-tail pages. Here's what to check.
AI in Marketing
50 AI Citations, Zero Clicks: Build Your AI Visibility Dashboard
See when AI platforms cite you but Google sends no clicks. Here's the Semrush-to-Search Console dashboard method and how to act on the gaps.
SEO
Mine Your Customer Conversations for AI Search Citations
The exact phrases that earn AI search citations are hiding in your call logs, chats and tickets. Here is how to turn them into AEO content.
AI in Marketing
AEO vs SEO: Rank on Google, Get Cited by AI
Search now runs on two fronts: Google's results pages and AI answers. Here is where AEO and SEO overlap, where they split, and what to change.
AI in Marketing
Assemble Launches DMCC as AI Search Forces New Playbook
Assemble's new Digital Marketing & Communications Council unites 394 companies as members report 40–60% traffic drops from AI search.
SEO
B2B AEO: Win Day Zero Before the Shortlist Is Set
94% of B2B buyers use LLMs to compare vendors, but the shortlist is often set before the first AI query. Here’s how to win Day Zero brand influence.
AI in Marketing
9 AI Search Engines Tested: What Marketers Should Know
Semrush hands-tested nine AI search engines. Here's what the results mean for your visibility strategy, citation sources and buyer research paths.
