E-commerce
Black Friday CPO Dropped 18%: What Cost Per Order Really Shows
Cost per order links ad spend to profit. Here's how to read the metric correctly—and why an 18% Black Friday drop still isn't the whole story.
Affiliate Marketing.
Digital Marketing
Affiliate impact doubles outside last click: 24.92%
Germany's BVDW says last-click attribution shows affiliates in just 12.41% of transactions, while full-journey tracking puts them in 24.92%.
Digital Marketing
Affiliate pay nearly a third of a creator’s Shorts income
Creator marketing in India is shifting from reach and likes to clicks, sales and incrementality as YouTube Shopping and per-click deals grow.
Social Media
Instagram Pay: You Need Only 500 Followers to Start
Instagram monetisation starts at 500 followers for Gifts and 10,000 for Subscriptions. Brand deals and affiliate income have no floor.
E-commerce
YouTube Shopping Commissions Double as Enrolment Tops 1.3M
YouTube Shopping commissions doubled for creators and 1.3 million channels now tag products. Here's what the fine print means for brands and agencies.
AI in Marketing
1 in 4 AI Product Citations Goes to a Paid Page
GetCited scanned 106,758 English AI citations and found 25.4% led to a monetized page, with 86% of answers carrying at least one.
Digital Marketing
YouTube Shopping Affiliate Program to Hit 35 Markets
YouTube will expand its shopping affiliate program to 35 markets by end 2026, more than double August, plus new creator brand tools.
Digital Marketing
Affiliate Brand Bidding: The Hidden Revenue Leak to Catch
Affiliate conversions can look great while brand bidders capture demand you already created. Here's how to spot the leakage before it drains your program.
Social Media
TikTok Monetization in 2026: 15 Ways to Earn
Creator payouts, TikTok Shop, brand deals, and services: here’s how digital marketers and creators can build a TikTok revenue stack in 2026.
E-commerce
Howl Sells Creator Unit to Taboola’s Connexity Amid Payment Woes
Howl sold its creator division to Taboola-owned Connexity in August amid lingering publisher payment complaints. Here's what affiliate teams should watch.
