Digital Marketing
ChatGPT Ads CTR Tops 1% in Four Markets, Not the US
Graphite's new State of ChatGPT Ads report puts click-through rates between 0.6% and 1.91% in nine markets. Here's what early data means for media buyers.
AI Advertising.
AI in Marketing
CallRail Adds ChatGPT Ads Attribution for SMBs
CallRail's ChatGPT ads integration lets SMBs and agencies attribute calls, texts and forms to AI ad campaigns and feed conversion data back to OpenAI.
Digital Marketing
ChatGPT Ads Hit $1B Run Rate in Under 200 Days
OpenAI says ChatGPT Ads passed a $1 billion annualized run rate in under 200 days. Here’s what the scale, pricing and buyer access mean for performance teams.
AI in Marketing
ChatGPT Ads Opens Self-Serve in 7 Asian Markets
OpenAI rolls out ChatGPT Ads to Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan with day-one self-serve buying.
AI in Marketing
ChatGPT Ads Hit 47% of Gaming Chats, Data Shows
Comscore found ChatGPT ads in 47% of U.S. gaming chats in June, up from 3% in March. Here's what it means for AI ad budgets.
AI in Marketing
ChatGPT Ads vs Paid Search: 5 Budget Questions
Before moving PPC budget into ChatGPT Ads, think like a media planner, not a search buyer. Here are five questions that make or break the test.
AI in Marketing
ChatGPT Ads vs Google AI Search: India’s AI Ad Race
ChatGPT Ads are live in India and Google is testing conversational search ads. Here's what marketers should watch, test and measure.
AI in Marketing
Microsoft Advertising Sets New AI Ad Transparency Rules
Microsoft asks advertisers to disclose AI-generated ads, keep provenance data, and avoid deceptive deepfakes. Here's what marketers should do.
AI in Marketing
ChatGPT Ads: A 2027 Test Budget, Not a Strategy
Cheap inventory and thin competition make ChatGPT Ads worth a test in 2027 plans, but core budget should stay on Google and Meta.
Digital Marketing
ChatGPT Ads at 6 Months: Still No Benchmark for ‘Good’
Six months into ChatGPT Ads, CPCs range from under $3 to $23 and OpenAI has published no benchmarks. Here's how to test the channel without guessing.
