AI in Marketing
ChatGPT Ads expands to 89 countries and 100K advertisers
OpenAI expanded ChatGPT Ads to 26 more countries, taking the ad surface to 89 markets and a cumulative 100,000 advertisers. Here's what marketers need to know.
AI Advertising.
AI in Marketing
100,000 ChatGPT advertisers face default ad rewrites
OpenAI is switching on creative enhancements for ChatGPT ads by default, letting copy, images, languages and URLs change without approval.
AI in Marketing
Meta Claims 18.9% Conversion Lift From GEM Ads Model
Meta says its GEM ads model lifted conversions 18.9% and CTR 12% across apps. Here's what that means for media buyers, and what's missing.
AI in Marketing
OpenAI Tests Visual Ads in ChatGPT Image Generation
OpenAI will test clearly labeled visual ads inside ChatGPT image generation with U.S. advertisers, alongside new measurement and brand-safety tools.
Digital Marketing
OpenAI to test visual ChatGPT ads as weekly users hit 1.2B
OpenAI will trial a picture-led ChatGPT ad unit inside image creation, expand measurement to 18 vendors, and run brand-safety pilots with DoubleVerify and IAS.
Viral Campaigns
Motorola’s AI festive ad turns phone specs into celebration
Motorola’s 100% AI-created festive film reworks a Bollywood classic to sell three phones during Flipkart’s Big Billion Days, with prices from Rs 16,999.
Digital Marketing
Meta Ad Revenue Hits $59.36B Despite Content Backlash
Jeff Horwitz tells the BBC why scandals and cheap AI video haven't dented Meta's ad business, with Q2 ad revenue up 27% to $59.36B.
Digital Marketing
CommerceIQ brings AI bid automation to Chewy Ads
Pet brands on CommerceIQ can now manage Chewy Ads campaigns with the same AllyAI optimization used across Amazon, Walmart and more.
AI in Marketing
LiveRamp First-Party Data Targeting Comes to ChatGPT Ads
LiveRamp's RampID can now activate CRM, loyalty, website and app audiences in ChatGPT Ads. Here's why suppression is the smart first test.
AI in Marketing
StackAdapt Forum Puts ChatGPT Ads Center Stage
StackAdapt's virtual Innovation Forum puts OpenAI's monetization VP on stage and raises hard questions about AI effectiveness.
