Digital Marketing
What Preliminary Injunctions Mean for Ad Tech Stacks
Court orders are deciding ad budgets, retail data access and AI agent traffic before trials finish. Here’s what digital marketers need to know.
AI agents.
AI in Marketing
MCP Is Rewiring How AI Agents Run Ad Campaigns
MCP has moved from an open standard to live ad platform tooling. Here's what marketers should know before connecting AI agents to campaigns.
AI in Marketing
Build Your First AI SEO Agent: A 9-Step Playbook
Semrush published a step-by-step guide to building an AI SEO agent. Here is the workflow, the guardrails and where agents actually pay off.
Digital Marketing
Bots Now Half of Web Traffic and Your CPMs Are Paying
Bots and AI agents passed 50% of web requests. Agencies say cleaning retargeting pools pushed CPMs up 20%. Here's what growth teams should do next.
