AI in Marketing
AI is turning shoppers into delegators: WPP and AKQA
WPP and AKQA say the shift from search to AI delegation makes data integrity the new brand trust. Here's what to change before agents shop for you.
AI agents.
AI in Marketing
Amazon Seller Assistant Now Runs 24/7 Pricing, Restocking
Amazon's Seller Assistant now remembers each seller's business and can run pricing and restocking automations 24/7. Here's what that means for ad budgets.
AI in Marketing
Anthropic Claude Opus 5.5 Guide Tells Devs to Rethink Prompts
Anthropic's new Claude Opus 5.5 guide tells developers to stop reusing old effort settings and drop think-carefully lines. Here's what changes.
AI in Marketing
AudienceMix Opens Its Segment Catalogue to AI Buying Agents
AudienceMix now lets AI assistants browse its segment catalogue through MCP and Slack, while human buyers still approve purchases in their DSP seat.
AI in Marketing
Adform’s AI Pitch: 800 Capabilities, One Big Unknown
Adform says ChatGPT, Claude and Copilot can now access 800-plus FLOW functions. The missing piece: which ones can change live campaigns.
Digital Marketing
Martech in 2026: Bigger Landscape, Shrinking Budget Share
Martech is taking a smaller share of marketing budgets, but first-party data makes the stack more critical than ever. Here's what changed.
AI in Marketing
Text-Only AI Sites Strip Out the Action Layer
Markdown mirrors solve reading, not doing. Here's why semantic HTML and machine-readable form feedback matter more for AI agents.
AI in Marketing
Adform CTO: AI Agent Protocols Still Hardly Used
Adform CTO Jochen Schlosser says AAMP and AdCP do largely the same job, very little money flows through either, and platforms will absorb the cost.
AI in Marketing
Only 41% of CMOs Confident in AI Governance
Acquia's 500-executive survey finds marketing and IT tell different stories about who controls AI-ready content. Here's what CMOs should fix.
SEO
AI Agents Will Game Your SEO Metrics If You Incentivize Wrong
MIT and Stanford research shows AI agents optimize whatever SEO metric you reward. Here's how to pair proxies with outcomes and gate pilots.
