SEO
What Is Agentic SEO? A Repeatable AI Workflow
Agentic SEO hands a defined workflow to an AI that pulls live data. Here is the four-layer setup and eight workflows Semrush tested on a live site.
AI agents.
AI in Marketing
AI Agents Paid a Penny Per Page: The Experiment Explained
A hands-on x402 test charged AI agents $0.01 per crawl and watched Claude Code pay it. Here's why the model matters for publishers.
E-commerce
Why Product Page Copy Still Matters With AI Agents
AI reads feeds and schema, but product page copy still drives research, trust, SEO, and conversions. Here's what to optimize.
AI in Marketing
Datasea AI Agents Hit $89.4M Usage Run-Rate Potential
Datasea signs five AI agent marketing deals with usage-based billing. Here is why the recharge-consume-settle model matters for growth teams.
AI in Marketing
How to Make AI Safer in Live Ad Accounts
A three-layer approach—grounding, gating, and human review—helps marketers deploy AI agents in live PPC accounts without losing control.
E-commerce
Perplexity’s Shopping Agent Beats Amazon in Court
A federal appeals court says the person at the keyboard is the visitor when an AI assistant shops. Here’s what that means for D2C and retail teams.
AI in Marketing
Amazon Loses Court Block on Perplexity AI Shopper
The Ninth Circuit vacated Amazon's block on Perplexity's Comet shopping agent. Here's what the shift means for retail media, ad measurement and e-commerce teams.
Digital Marketing
What Preliminary Injunctions Mean for Ad Tech Stacks
Court orders are deciding ad budgets, retail data access and AI agent traffic before trials finish. Here’s what digital marketers need to know.
AI in Marketing
MCP Is Rewiring How AI Agents Run Ad Campaigns
MCP has moved from an open standard to live ad platform tooling. Here's what marketers should know before connecting AI agents to campaigns.
AI in Marketing
Build Your First AI SEO Agent: A 9-Step Playbook
Semrush published a step-by-step guide to building an AI SEO agent. Here is the workflow, the guardrails and where agents actually pay off.
