AI in Marketing
Resemble AI claims 98.8% catch rate on disguised AI agents
Resemble AI's RAD-S1 claims a 98.8% catch rate on disguised AI agents, while six bot tools caught 3.1-14.8%. But the self-run test has gaps.
AI agents.
AI in Marketing
Only 14 of 29 AI products let users stop ad data sharing
A 788-setting audit of 30 AI products finds most lack a real ad data-sharing opt-out. Here's what that means for AI-powered marketing stacks.
SEO
Google Search Revenue Grows 12%, But Referrals Slip
Google's Q3 earnings show AI Mode fueling the strongest query growth in five years, but lower ad monetization and fewer web referrals are the real story.
E-commerce
Shopify Now Pays AI Agent Makers 0.3% Per Sale
Shopify now pays AI agent developers 0.3% per promoted order, but extra commission only counts when buyers check out in Shop. Here's what to do.
Digital Marketing
T-Mobile’s $956M ad spend grows; adtech units stay dark
T-Mobile's Q3 ad spend rose 5.5% to $956M, but Vistar and Blis still don't disclose revenue. Here's why that matters for media buyers.
Digital Marketing
Amazon’s $19.8B ad business has an agency clarity problem
Amazon's ad business is growing fast, but its agencies are lost on what replaced the DSP. Here's the new Amazon Ads Agent map and what to do.
AI in Marketing
Invoca’s AI Agents Turn Google Search Chats Into Booked Revenue
Invoca's new beta puts AI agents inside Google Search chat entry points. They qualify leads, book appointments and send revenue back to Google Ads bidding.
AI in Marketing
Sprinklr opens beta of 6 AI agents; only 27% can prove AI ROI
Sprinklr's six AI marketing agents are in beta, but its own study finds only 27% of practitioners can precisely quantify AI results. Here's what to do.
AI in Marketing
AI powers 52% of ad fraud schemes ADEX flagged
ADEX found AI involvement in 52% of the ad fraud schemes it flagged in 2026. Here's what that number does and doesn't mean for marketers.
AI in Marketing
AI-Only Content Is a New Cloaking Risk
Creating separate content for AI agents may recreate cloaking. The fix: publish one consistent, authoritative source useful to both people and AI.
