Digital Marketing
Your Next AI Clicks Start in Customer Calls
Call transcripts hold the questions and objections your content and AI prompts are missing. Here's how to turn them into qualified leads and better content.
AI Content.
AI in Marketing
Fewer Than 10% Scale AI? Build a Content System
McKinsey research shows fewer than 10% of orgs scale AI in marketing. The edge is content systems that connect insight, creation and measurement.
SEO
Google Plans AI Content for Discover’s 500M Daily Users
Google careers listings show it's building AI-generated content for Discover, a feed used by 500M people a day. Here's what SEO teams should watch.
SEO
Google’s 13-Day Spam Update Ends With No Policy Named
Google closed its September spam update after 13 days and 16 hours, the longest run in over a year, with no policy named. Manual actions are rising again.
AI in Marketing
Anthropic Bans Fake Source Networks After 8,913-Article Scheme
Anthropic's Nov 12 policy bans using Claude to seed fake sources that sway search and AI answers. Here's what to audit before the deadline.
SEO
Google’s 4 Spam Updates in 2026 Point to a Bigger Crackdown
Google is flashing the same warning signs that preceded March 2024: rewritten AI rules, fake-author penalties and faster spam updates. Here's what to audit.
SEO
Google: Human Review Now Critical for Alt Text
Google now wants humans checking AI-written image descriptions. Here's what alt text is, why it matters for SEO and ads, and how to fix it.
SEO
Google Updates AI Content Guide: Factcheck Everything
Google's revised generative AI guide says human review is critical for all AI text and metadata before publishing, from titles to schema.
SEO
Google to Site Owners: Fake Author Profiles Are Deception
Google now calls fabricated creator profiles, AI headshots and false credentials deception. Here's what to audit before your content gets flagged.
SEO
Google Says Fact-Check AI Output Before Publishing
Google now requires manual fact-checking for AI content before publishing, including titles, meta descriptions, structured data and alt text.
