Social Media
IAB Australia: 85% of Under-40s Find Brands Via Creators
Fresh IAB Australia data shows creator discovery is near universal under 40, but paid disclosure cuts action for 44% of shoppers. Here's what to adjust.
AI in marketing.
AI in Marketing
ChatGPT Ads Are Here: What AI Search Means for Brands
OpenAI is testing ads inside ChatGPT. Here’s why brands need a new playbook for conversation-first search, AI visibility and paid media.
AI in Marketing
Mrig Sight Media Retools for AI-Driven Brand Discovery
Mrig Sight Media is expanding SEO, content and reputation services as AI reshapes how consumers find and evaluate brands online.
Digital Marketing
Fairing Beta Adds Named Sources to Post-Purchase Surveys
Fairing's Advanced Attribution beta adds a follow-up question to post-purchase surveys, turning channel answers into named podcasts, creators and AI prompts.
AI in Marketing
Google Ads AI Needs Guardrails, Not Blind Trust
Mike Ryan on AI Max mistakes, over-segmentation, and why advertisers should verify automation instead of trusting headline performance.
SEO
How to Audit and Defend Your Brand in AI Search
AI search engines now repeat outdated claims, impersonators and brand confusion. Use this practical audit and defense workflow to protect your brand.
Digital Marketing
Paid Search After AI Overviews: Fight, Influence, Generate
AI Overviews are changing search economics. Here’s how to split paid search queries into fight, influence, and generate-demand buckets.
AI in Marketing
ChatGPT Ads and GEO: Paid Plus Organic AI Visibility
SEJ, OpenAI and Go Fish Digital team up to clarify when brands should buy ChatGPT Ads, earn GEO visibility, or blend both.
AI in Marketing
Anthropic’s Power Prompts Improve AI Marketing Results
Anthropic's latest prompting guide for Claude Fable 5.1 shows how to reduce AI tokens, boost low-effort output, and get more useful marketing drafts.
Social Media
Social Media Teams in 2026: Structure Beats Headcount
A practical look at the social media roles, team structures, and AI shifts shaping how brands build high-performing social teams in 2026.
