Digital Marketing
India AdEx to Cross Rs 2 Lakh Crore in 2026 as Digital Takes 60%
India's ad market is set to hit Rs 2 lakh crore in 2026 as digital captures 60% of spend, with retail media, quick commerce and CTV leading.
AI in marketing.
AI in Marketing
AI Citations: Rank Position and Format Matter Less Than You Think
A new preprint finds raw AI citation gaps overstate source-order effects. Here’s what marketers should test before chasing AI visibility wins.
Social Media
Content Curation: Add Value Without Burning Budget
Curation saves time and builds authority when you add context, credit creators, and track what resonates. Here’s a practical 2026 workflow.
Social Media
Social Media for Business: 2026 Strategy That Works
Hootsuite’s 2026 guide frames social media as a business engine for awareness, leads, and retention. Here’s what to steal for your strategy.
Social Media
IAB Australia: 85% of Under-40s Find Brands Via Creators
Fresh IAB Australia data shows creator discovery is near universal under 40, but paid disclosure cuts action for 44% of shoppers. Here's what to adjust.
AI in Marketing
ChatGPT Ads Are Here: What AI Search Means for Brands
OpenAI is testing ads inside ChatGPT. Here’s why brands need a new playbook for conversation-first search, AI visibility and paid media.
AI in Marketing
Mrig Sight Media Retools for AI-Driven Brand Discovery
Mrig Sight Media is expanding SEO, content and reputation services as AI reshapes how consumers find and evaluate brands online.
Digital Marketing
Fairing Beta Adds Named Sources to Post-Purchase Surveys
Fairing's Advanced Attribution beta adds a follow-up question to post-purchase surveys, turning channel answers into named podcasts, creators and AI prompts.
AI in Marketing
Google Ads AI Needs Guardrails, Not Blind Trust
Mike Ryan on AI Max mistakes, over-segmentation, and why advertisers should verify automation instead of trusting headline performance.
SEO
How to Audit and Defend Your Brand in AI Search
AI search engines now repeat outdated claims, impersonators and brand confusion. Use this practical audit and defense workflow to protect your brand.
