AI in Marketing
ChatGPT Ad Visits Earn $0.89 vs $2.45 for Search
A new working paper values U.S. ChatGPT ad visits at $0.89 against $2.45 for paid search, and sets a $0.26 parity CPC. Here's the math to test.
AI in marketing.
SEO
Google’s Mueller: Technical SEO Still Powers AI Search
Google's John Mueller says AI systems build on SEO and technical SEO remains core. Listacle-only plays expire; solid site foundations win.
Digital Marketing
Microsoft Gives AI Ad Copy 40 Guardrails in New Pilot
Microsoft Advertising now lets advertisers set up to 40 guidelines for AI-generated copy, and opens Conversions API and PMax search term reports.
AI in Marketing
Marketers Still Spend 9h 58m a Week on Manual Optimization
DoubleVerify's survey of 2,020 marketers finds AI adoption up but manual optimization stuck at 9h 58m a week. Here's why and what to audit.
AI in Marketing
Shopify CEO: AI Peer-Review Scores Were Never the Point
Shopify's Tobi Lütke explains why the AI peer-review question mattered more as a cultural anchor than as a performance metric.
Digital Marketing
80% of Top Roblox Games Use AI as Developers Buy Traffic
On Roblox's Q3 call, AI has made game creation cheap and developers are paying for distribution. Here's the ad and growth playbook.
AI in Marketing
AI pushes one agency to demand 5x faster work
Digital Square now expects teams to work five times faster with AI. The real shift: agencies must sell judgment, not production speed.
Digital Marketing
WPP Growth Still 6 Points Short as Client Losses Bite
WPP is winning more pitches, but lost clients still cut 2026 growth by 600 basis points, pushing a return to growth into 2027.
AI in Marketing
The AI 100: 100 Agency Leaders Redefining Brands with AI
Indian Startup Times names 100 agency leaders shaping AI-led marketing across India. Here's what the list says about agency leadership.
E-commerce
Shopify Now Pays AI Agent Makers 0.3% Per Sale
Shopify now pays AI agent developers 0.3% per promoted order, but extra commission only counts when buyers check out in Shop. Here's what to do.
