Digital Marketing
Smart Bidding Needs 30 Conversions Per Campaign
Fragmented Google Ads accounts starve Smart Bidding of data. Consolidate redundant PPC structure and keep only strategic splits to stabilise bids.
AI in marketing.
Digital Marketing
Brand vs Performance Is the Wrong Debate, Says Chime Growth Chief
Nick Fairbairn argues brand lift and direct response belong in one system, TV can be measured like performance, and AI adoption beats buying tools.
AI in Marketing
Jio Story: The Dal Test for 5G, Cloud and AI Everywhere
A mummy asking AI for a dal recipe shows what Jio's 5G, cloud and 'AI Everywhere for Everyone' promise looks like in real kitchens.
Social Media
Apparent hires ex-Meta Creative Shop lead Carmela Soares
Apparent has hired former Meta ANZ Creative Shop head Carmela Soares to lead social, content and creative systems, embedding AI into creative workflows.
AI in Marketing
Only 4 of 26 Authors Fixed AI Brand Errors—Here’s the Fix
One AI citation isn't visibility. Ahrefs' Constance Tan shows how to track prompts, audit owned pages, and fix wrong AI brand mentions.
Digital Marketing
Winterberry: Only 9% of Brands Excel at Unified Measurement
Winterberry's survey of 121 senior US marketers finds 83% prioritize cross-channel spend, but only 9% excel at unified measurement.
Growth Hacking
SeatGeek’s Seat-Level Pricing Lifts Ticket Volume 29%
SeatGeek's new TourIQ product prices every seat before the onsale. Early data: 29% more tickets at 13% lower average price.
Digital Marketing
ANZ Keeps PHD as Media Agency After AI-Focused Review
ANZ keeps PHD as its Australian media agency after a review that tested strategic leadership, commercial value and AI maturity.
AI in Marketing
Google’s AI Lead Is Slipping—and Search Revenue Is Why
Gemini 3.5 Pro is still missing months after its promised June launch, and the pattern behind the delay matters for every marketer running Google surfaces.
AI in Marketing
AI Rewired Your Buyer. Most Marketing Teams Haven’t Noticed
Pew finds half of US adults now use AI chatbots. Buyers arrive mid-decision, the shortlist is written without you, and click metrics miss the influence.
