AI in Marketing
Cardinal Digital Marketing Debuts OmegaHealth AI Growth OS
Cardinal Digital Marketing launches OmegaHealth, an AI growth operating system for healthcare marketers, and a free summit with Google and provider brands.
AI in marketing.
AI in Marketing
Why ChatGPT Still Describes Your Brand Wrong
Your rebrand is live, but AI still quotes the old company. Why LLMs lag on positioning changes and how to close the gap before buyers self-select out.
AI in Marketing
Can You Change AI’s Opinion? A GEO Test Says Yes
AnswerShare's experiment shows that adding full brand context can flip AI models from warning buyers away to recommending a business.
AI in Marketing
AI Won’t Kill Us All, But It’s Rewriting Marketing Work
Fact-checking AI output is no longer enough. Here's why ground-truthing, cross-team alignment and evidence-first PR decide what gets cited.
AI in Marketing
Anthropic Claude Opus 5.5 Guide Tells Devs to Rethink Prompts
Anthropic's new Claude Opus 5.5 guide tells developers to stop reusing old effort settings and drop think-carefully lines. Here's what changes.
Digital Marketing
The AI Payoff: How SEO and Paid Media Managers Get Promoted
MIT and Harvard data show the managers who reach director level will prove AI pays for itself while keeping teams intact. Here's the playbook.
AI in Marketing
Agencies Stop Hiring Graduates as AI Absorbs Entry-Level Work
AI is closing performance marketing's junior intake valve. Agencies say they're no longer hiring graduates, and the licensing risks are stacking up.
SEO
Google’s Generative AI Report Lacks Clicks: Here’s a Fix
Google's Search Console AI report shows visibility, not click loss. Here's how to turn those impressions into commercial exposure and resilience.
AI in Marketing
AI Finds Influencer Posts Your Tracking Tools Miss
Tag-based tracking misses most untagged brand content. AI that watches video and listens to audio can close the gap and make reporting live.
AI in Marketing
Scope3 Becomes Apostra: A 40-Person AI Ad Agent Bet
Scope3 has rebranded as Apostra, a neutral gateway where AI agents negotiate media across social, CTV, audio and OOH with no take rate.
