AI in Marketing
Google Pilot Pays Publishers for AI Overviews and Gemini
Google is testing an AI Contribution pilot in Search Console that pays publishers when their content significantly contributes to Gemini, AI Overviews and AI Mode.
AI Mode.
E-commerce
Product Listing Ads in 2026: Feed Strategy Is the New Creative
Feed-driven product ads now power Google Shopping, AI Mode and retail media. Here's how the format works, where it's heading, and how to protect ROAS.
E-commerce
Your Product Feed Is Now Your Biggest Google Ads Lever
A product in digital advertising is a data record, not an object. Here's why feed completeness now decides visibility across Shopping, Performance Max and AI Mode.
Digital Marketing
Google Tests Exact and Phrase Match Ads Inside AI Mode
Google is testing text ads from exact and phrase match keywords inside AI Mode, removing the last structural barrier between keyword campaigns and AI answers.
