Digital Marketing
Google Lets Connected Apps Feed AI Mode Ads
Google's October 16 privacy change lets Gmail, Photos and Drive signals influence AI Mode ads for opted-in users. Here's what advertisers can and can't control.
AI Mode.
Digital Marketing
Google’s Gmail ad promise now has an exception
Google's 5-year promise not to use Gmail, Drive or Photos for ads now has an exception. Here's what it means for your campaigns.
SEO
AI Mode Cut External Clicks 18.8 Points. What Now?
Google's AI opt-out is live for every site. Being indexed now buys eligibility, not a visit—and the 18.8-point click drop shows why.
SEO
Google pushes links higher in AI answers as source use rises 7x
Google moves links higher in AI answers, tests an official-site slot and expands Preferred Sources carousels. But click-through data is still missing.
SEO
AI Agent Traffic Jumps 1,700% as Google Fights SERP Scraping
Cloudflare says AI agent traffic jumped 1,700% in a year, and Google's SERP scraping crackdown could make rank tracking collateral damage.
SEO
Google’s AI Fact-Check Rule, Gemini UTM Tags & CTR Shift
Google now asks sites to manually fact-check AI content and metadata. Gemini links carry UTM tags, and Q2 CTR data comes with a caveat. Here's what to change.
E-commerce
Google Merchant Center: The Feed That Runs Shopping Ads
How Merchant Center controls product eligibility, feed freshness, AI visibility and Google Shopping performance in 2026.
AI in Marketing
Google AI Mode and OpenAI Dots Turn Queries Into Standing Tasks
Google AI Mode monitoring and OpenAI dots both keep working after you leave. Here's what that means for SEO, local, retail and measurement.
SEO
Google AI Mode Monitoring Goes Global for All Users
Google now lets every user set AI Mode monitoring tasks that watch local and shopping topics. Here's what it means for SEO and link visibility.
SEO
What nosnippet Actually Does in AI Search Right Now
Google's nosnippet rule can suppress your normal snippet while blocking AI Overviews and AI Mode. Here's what to know before you use it.
