E-commerce
Amazon Lightning Deal Playbook for Sellers and Media Planners
Lightning Deals can compress demand into hours, but short-lived rank gains and stacked fees mean marketers need a sharper pre-deal checklist.
Amazon Ads.
Digital Marketing
What Ad Tech Left Unsaid: Missing Metrics and Redacted Math
A judge sealed reasoning, Google shipped metrics without thresholds, and Amazon's ad pricing math stayed redacted. Here's what marketers should watch.
E-commerce
Amazon FBA Is Now a Paid Media Decision
FBA fees now decide Prime eligibility, Featured Offer placement and whether Sponsored Products can run. Here's what changed in 2026 and how to prepare.
E-commerce
Amazon Prime Big Deal Days: The Advertiser Playbook
Amazon's Oct 6-7 Prime Big Deal Days brings three daily drops, Alexa Auto-Buy and 365-day price history. Here's the advertiser angle.
Digital Marketing
View-Through Conversions: What Marketers Must Know in 2026
View-through credit can inflate or hide performance depending on platform windows and ranking rules. Here's what digital marketers need to know.
AI in Marketing
Amazon Loses Court Block on Perplexity AI Shopper
The Ninth Circuit vacated Amazon's block on Perplexity's Comet shopping agent. Here's what the shift means for retail media, ad measurement and e-commerce teams.
Digital Marketing
Retail Media Networks Explained for Performance Marketers
Retail media networks are reshaping ad budgets. Here's how onsite, offsite and in-store inventory work, and why measurement and incrementality remain weak.
E-commerce
Amazon Deactivates Failing FBM Offers, Not Whole Accounts
Amazon is switching off failing FBM offers individually from August 31, sparing overall Account Health. Here’s what performance marketers need to watch.
Digital Marketing
Regulators Rewrote Ad Auction Rules but Left Owners Intact
Four regulators hit Google and Amazon in six days. Nobody had to sell anything - but everyone must explain the auction. What it means for advertisers.
