AI in Marketing
Amazon: Alexa Shopping Users Spend 50% More Per Order
Amazon's CEO says US Alexa for Shopping users spend 50% more per order, and 400M have used the AI assistant. Here's why brands need to care.
Amazon Ads.
Digital Marketing
Amazon ad growth halves to 11%; DoorDash buys Instacart
Amazon's ad growth fell to 10.9% in Q3 2026 as Prime Day timing hit. Plus, DoorDash's $17bn Instacart deal reshapes retail media.
Digital Marketing
Amazon’s $19.8B ad business has an agency clarity problem
Amazon's ad business is growing fast, but its agencies are lost on what replaced the DSP. Here's the new Amazon Ads Agent map and what to do.
Digital Marketing
Amazon Ad Growth Drops to 11% After Prime Day Shift
Amazon's Q3 ad revenue grew 11% after Prime Day moved to June. The real run rate is closer to 18% when you smooth the calendar shift.
Digital Marketing
Pinterest Ads Enter Amazon and Google DSPs in 3 Regions
Pinterest's Programmatic Deals are now live in North America, South America and Asia Pacific via Magnite, Amazon Ads, DV360 and more—Europe is left out.
Digital Marketing
TACoS: The Metric That Shows True Amazon Ad Dependence
TACoS divides ad spend by total sales, not just ad-attributed revenue. Here's why Amazon sellers use it and where it still falls short.
AI in Marketing
Amazon’s $100-a-Day AI Campaigns Put Targeting on Autopilot
Amazon's unBoxed 2026 reset puts AI-managed buying first, with manual controls in advanced settings and a $100 daily floor for full-funnel campaigns.
Viral Campaigns
Canteen’s Bandanna Day Film Turns Silence Into Support
Canteen's 2026 Bandanna Day film uses a wearable symbol and Amazon placements to turn awkward silence into visible support for young people.
Digital Marketing
47 seconds of attention shifts purchase intent, study finds
Lumen, Amazon Ads and Cint find a median 47 seconds of cumulative attention is needed to lift purchase intent across 270 cross-media campaigns.
Digital Marketing
Dynamic Creative Optimization: Only 3.6% Get It Right
Dynamic creative optimization is becoming a platform default, but only 3.6% of marketers actively optimize creative. Here's what to do.
