E-commerce
Amazon’s 3x review claim comes with a sub-1,000 cap
Amazon Ads is selling paid review invitations for products under 1,000 ratings. The 3x closed beta claim needs a cost-per-review reality check.
Amazon Ads.
Digital Marketing
Amazon DSP adds no-code brand penetration maps in 9 markets
Amazon Ads now offers pre-built brand penetration indices in nine countries—no AMC setup, weekly refresh, and ad-group-level activation. Here's why it matters.
AI in Marketing
Amazon Blocks Meta’s Muse From Its $68B Ad Engine
Amazon has blocked Meta's Muse AI from shopping on Amazon.com after Meta refused to exclude the store. What that means for ads and agentic commerce.
AI in Marketing
Amazon Seller Assistant Now Runs 24/7 Pricing, Restocking
Amazon's Seller Assistant now remembers each seller's business and can run pricing and restocking automations 24/7. Here's what that means for ad budgets.
AI in Marketing
Amazon Ads Opens DVA+ Campaign Builder in US Closed Beta
Amazon Ads is testing a four-step Display, Video and Audio campaign builder in the US, with open beta set for late October and a 35-market launch in Q1 2027.
E-commerce
Amazon Seller Central: The Console Behind 61% of Units
Amazon's third-party console drives 61% of paid units and births retail media budgets. Here's what fee, ad and compliance shifts mean for D2C teams.
Digital Marketing
How Share of Voice Works—and Where It Breaks
Share of voice compares your brand's visibility to rivals—here's how planners use ESOV, how platforms sell it, and why AI versions need caution.
E-commerce
Amazon’s 5-Year AMC Dataset Is Now Free for Advertisers
Amazon Retail Purchases gives advertisers five years of shopping events inside AMC. Here’s how to turn that into LTV, winback, and acquisition wins.
E-commerce
Amazon’s New $1M Insurance Trigger: Category Over Sales
Amazon will require $1M liability cover for safety-category listings from Nov 2, 2026, even with zero sales. Here's what sellers and marketers must check.
Digital Marketing
Amazon High Velocity Events: CPC, Deals and Deadlines
Amazon high velocity events change CPCs, deal floors, and inventory deadlines. Here's how to plan Prime Big Deal Days and Black Friday.
