AI in Marketing
Google and ChatGPT Disagree on Top Brand in 35% of Buying Topics
Bluefish says Google and ChatGPT name a different top brand in 35% of 5,810 buying topics, and it now turns that gap into paid media briefs.
answer engine optimization.
SEO
AEO: How to Win When 60% of Searches Never Click
Around 60% of searches end without a click. Here's how answer engine optimization gets your brand cited by ChatGPT, Perplexity, and Gemini.
SEO
HubSpot Lost 80% of Traffic—Revenue Still Grew
HubSpot's blog traffic fell roughly 80% as AI answers spread, yet revenue kept climbing. Here's the scoreboard its CMO uses now.
AI in Marketing
AI Visibility Tools in 2026: A 9-Point Scorecard
A practical scorecard for choosing AI visibility tools: real interface data, position-weighted metrics, local tracking, and revenue links.
AI in Marketing
83.4M Daily AI Crawls Are Rewriting Your Website’s Job
Bluehost's 90-day data shows 83.4M daily AI crawls. Here's why AI search is changing your website's job, not replacing it.
SEO
Only 3.1% of retrieved pages get cited in AI answers
Only 3.1% of pages pulled into ChatGPT conversations are cited. Here is what GEO means for search marketers, which tactics hold up, and what to ignore.
SEO
B2B Answer Engine Optimization: How to Get Shortlisted in AI
92% of B2B AI users say AI shapes their vendor shortlist. Here's how answer engine optimization gets your brand into those AI answers.
