Viral Campaigns
NBC Sports’ 30-Cover NBA Comic Book Campaign
NBC Sports turns NBA stars into comic-book heroes for its second season: 30 team covers, a Mike Tirico-narrated comic and an Oct. 20 triple-header.
brand activation.
Viral Campaigns
The Long Drive: 239km Daily Trips to See a Spouse
Chemistry's The Long Drive turns a 239 km daily journey to visit a spouse into a hitchhiking activation and an MP email tool for NZ aged care.
Viral Campaigns
-196 Turned a Nightclub Into a Tokyo Konbini—and 5,000 Lined Up
A one-night Tokyo konbini pop-up in Sydney drew 5,000 people for 750 free tickets. Here's how owned media, scarcity and ritual built the queue.
Viral Campaigns
Absolut Tabasco Volcano Erupts on Sydney Harbour
Absolut and Tabasco launch in Australia with a 360-degree volcano on Sydney Harbour, then push trial at The Oriana. Here's the funnel behind the stunt.
