Digital Marketing
Refinery89 Adds In-Flight Brand Lift Benchmarks
Refinery89 is adding Brand Metrics surveys to its Brandformance offer, giving advertisers live awareness, consideration, preference and purchase intent data.
brand lift.
Digital Marketing
Brand Lift: The Randomized Metric Behind Upper-Funnel Spend
Brand lift studies compare exposed and control groups to measure ad recall, awareness and consideration. Here's how to read the results and avoid weak tests.
