AI in Marketing
AI powers 52% of ad fraud schemes ADEX flagged
ADEX found AI involvement in 52% of the ad fraud schemes it flagged in 2026. Here's what that number does and doesn't mean for marketers.
Brand Safety.
Digital Marketing
Google cuts ad vendor after 45-device spyware attack
Google and IAB Europe removed a programmatic ad vendor after researchers linked its ads to zero-click Candiru spyware on 45 Al Jazeera devices.
Viral Campaigns
Ken Paxton’s Ad Becomes 2026’s Worst Political Ad
A pro-Ken Paxton spot says he takes down missing child posters. It was meant to show resolve; Texas heard him removing the children.
Digital Marketing
DV360’s Brand-Safety Reset: 10 Themes Replace Old Exclusions
Google retired most DV360 sensitive-category exclusions on October 1. Here's what the 10 content themes control, and where they still fall short.
Digital Marketing
Google DV360 drops 17 sensitive category exclusions
Google's Display & Video 360 removed most native sensitive category exclusions on October 1, leaving buyers with tiers, themes and third-party tools.
Digital Marketing
DV360 Replaces Brand Safety Categories With 3 Tiers
Google's October 1 DV360 update removes sensitive category and digital content label exclusions. Programmatic now runs on 3 tiers and 10 themes.
Digital Marketing
OpenAI to test visual ChatGPT ads as weekly users hit 1.2B
OpenAI will trial a picture-led ChatGPT ad unit inside image creation, expand measurement to 18 vendors, and run brand-safety pilots with DoubleVerify and IAS.
Digital Marketing
Reddit’s $762M Ad Business Gets a Third Suitability Check
Zefr is bringing AI brand-suitability measurement to Reddit ads, but the announcement leaves launch dates, pricing and pre-bid vs post-bid unclear.
Digital Marketing
DV360’s Brand Safety Reset and the 15% Platform Fee
Google's DV360 replaced its brand safety controls and is resetting line items. Here's how the 15% fee and SDF deadlines affect programmatic buys.
Digital Marketing
Meta Ad Revenue Hits $59.36B Despite Content Backlash
Jeff Horwitz tells the BBC why scandals and cheap AI video haven't dented Meta's ad business, with Q2 ad revenue up 27% to $59.36B.
