Throwback
Red Bull Stratos: The Jump That Turned a Drink Into Media
In 2012 Red Bull streamed a man jumping from the stratosphere. Here's how it built the film, why it spread, and what marketers can steal.
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Digital Marketing
Microdrama: The Vertical Ads Format Marketers Can’t Ignore
Scripted vertical serials are now a billion-dollar ad stack. Here's how microdrama monetises every cliffhanger and what performance and brand teams should test.
