Throwback
Burger King Whopper Freakout: Rage That Built Brand Love
In 2007, Burger King hid cameras and told customers the Whopper was discontinued. The resulting fury became an early viral marketing masterclass.
Burger King.
Throwback
Subservient Chicken: Burger King’s Weird 2004 Web Stunt
How Burger King's Subservient Chicken turned a typed command into 2004's must-share URL and a benchmark for participatory marketing.
Throwback
Burger King’s Whopper Detour: The 1-Cent Masterstroke
In 2018, Burger King geofenced McDonald’s and unlocked 1-cent Whoppers, turning competitor foot traffic into app downloads.
