Throwback
Google Parisian Love: The Search Ad That Told a Love Story
How Google's 2010 Super Bowl spot 'Parisian Love' turned a search bar into an emotional story engine and changed Super Bowl advertising.
Campaign Breakdown.
Throwback
Flipkart Kids Are Back: The 2014 Ad That Made India Shop Online
How Flipkart's 'Kids Are Back' used surly children to mirror adult online-shopping excuses and turn e-commerce into a habit in India.
Throwback
Gillette’s We Believe Put a 30-Year Tagline on Trial
The 2019 Gillette campaign turned a razor tagline into a global argument about modern masculinity—and rewrote the rules of brand purpose.
Throwback
Nike’s Nothing Beats a Londoner: The Ad That Owned London
A 2018 Nike film turned London slang, football cages and grime cameos into a citywide flex. Here’s why it spread and what still works.
Viral Campaigns
Marico’s Parachute Advansed Jasmine film sells self-expression
Marico's new Parachute Advansed Jasmine film follows a young singer preparing for a competition, connecting hair oiling to self-expression.
Throwback
Nike Write the Future: Turning One Tackle Into a Universe
How Nike's 2010 World Cup film turned one tackle into branching futures, dominated the pre-tournament conversation, and still shapes sports marketing.
Viral Campaigns
PhonePe’s 70 Crore Users Become a Speed-Talk Stunt
Inside PhonePe and Ogilvy's 10-year film: a record-holding speaker tries to name 70 crore users, and one stat—980 days—does the heavy lifting.
Throwback
Squatty Potty’s Unicorn Ad: The Poop Demo That Converted
How a unicorn poop-shaming video turned an awkward bathroom stool into a direct-response phenomenon and a growth marketing playbook.
Viral Campaigns
Reliance Foundation’s Asian Games Campaign: Opportunity First
A campaign breakdown of the Reliance Foundation Asian Games 2026 film that sells access before medals, created with TBWA\Lintas.
Viral Campaigns
Hinge’s Ria and Sunny Film: Love in Quiet Signals
Hinge's India campaign turns quiet dating moments into signs of love. A film breakdown of the Ria and Sunny story and what growth marketers can steal.
