Viral Campaigns
Only About Children’s Moments that Count Campaign Breakdown
How Only About Children’s ‘Moments that Count’ turns tiny parent-child milestones into a share trigger—and what smaller brands can steal.
Campaign Breakdown.
Viral Campaigns
Crest Ask Turns Earbuds Into a Conversational Study Buddy
boAt's Crest Ask uses Google Gemini AI to let students ask, follow up and learn by voice through earbuds, with no phone screen needed.
Throwback
Sony Bravia’s Bouncy Balls: The Ad That Sold Colour Without Specs
How Sony Bravia and Fallon London turned 250,000 real bouncy balls into a global ad moment that sold colour without a single spec.
Viral Campaigns
Pankaj Tripathi fronts Sony Sports’ India Ki Sabse Badi Party
Sony Sports leans on Pankaj Tripathi's everyman charm to turn India's Brazil, Panama and Uruguay friendlies into a national football celebration.
Viral Campaigns
Flux Theory Puts Five Ranbir Kapoor Roles in One Shower
Flux Theory's launch film puts five Ranbir Kapoor characters in one shower and maps each to a personality-led shower gel. Here's the breakdown.
Viral Campaigns
Voltas Beko’s Sense Toh Banta Hai: Campaign Breakdown
Voltas Beko’s new campaign drops jargon and puts Manoj Pahwa in everyday household buying moments for fridges and washing machines. Here’s the breakdown.
Throwback
Gillette’s The Best Men Can Be: The Ad That Split Marketing
In 2019, Gillette turned its tagline into a cultural dividing line. Here's how the film was built, why it spread, and what it did for the brand.
Throwback
Whassup? The Budweiser Ad That Made a Greeting Global
How Budweiser and DDB Chicago turned a mundane “Whassup?” into a 1999 global catchphrase and a masterclass in repeatable creative.
Throwback
Dollar Shave Club’s Blades Are F***ing Great Ad, Explained
The $4,500 Dollar Shave Club launch ad turned deadpan humor and a blunt offer into millions of views and a subscription business.
Throwback
Tata Tea Jaago Re: The Tea Ad That Woke India
How Tata Tea and Lowe Lintas turned a daily cup of chai into a wake-up call for social action—and set a benchmark for purpose-led Indian ads.
