Social Media
What 26M Halloween Creator Views Teach You About Campaigns
Seven Halloween creator campaigns, including Fanta's 26M-view hotel stunt, show how to turn seasonal reach into measurable action. Here's the brief.
campaign measurement.
Digital Marketing
Sam’s Club’s Predictive Audiences Target 800K Households
Sam's Club Connect is pitching segments built on purchases that haven't happened yet. Here's what performance marketers should verify before buying in.
AI in Marketing
AI Ran 227 Nano-Creator Posts and Read 5,000 Comments
An AI-driven campaign activated 227 nano-creators in one month and analyzed 5,000 comments. Here’s what the sentiment data changed.
