AI in Marketing
Copilot Slashes Publisher CTR by Up to 94%: Bing Data
Microsoft's own Bing data shows Copilot reduced publisher click-through rates by up to 94%. Here's what it means for search and content strategy.
crazy4marketing.
Microsoft's own Bing data shows Copilot reduced publisher click-through rates by up to 94%. Here's what it means for search and content strategy.
CTR is no longer a simple clicks-to-impressions ratio. Here's how Google, Meta, programmatic and AI search now define and price it.