Throwback
Share a Coke: How Coca-Cola Turned Packaging Into Media
In 2011, Coca-Cola replaced its logo with 150 Australian names and turned packaging into shareable, earned media. Here’s the campaign breakdown.
Coca-Cola.
Digital Marketing
WPP Keeps Coca-Cola Media in ANZ as Omnicom Takes North America
WPP holds Coca-Cola media in Australia and NZ, while Omnicom takes North America in a global marketing model reset. Here's what it means.
