Digital Marketing
The Data Saver, the Binger, the Creator and Dadi’s Call
From midnight binge watches to a grandmother's first video call, four everyday users show how India stopped asking what data costs and started asking what it can do.
consumer behaviour.
Growth Hacking
The Launch That Turned Free Data Into a Habit
The 2016 Welcome Offer didn't just cut prices. It ran long enough to rewrite India's data habits and gave growth marketers a behaviour-change template.
Digital Marketing
The Four Archetypes of India’s Data Decade
From data savers to midnight bingers, four user habits reveal how India moved from counting megabytes to living on unlimited data.
Digital Marketing
Jio Story: Data in Every Normal Day
From a chai stall UPI ping to a study group video call and a family road trip map, everyday data changed the brief for Indian marketers.
AI in Marketing
AI is turning shoppers into delegators: WPP and AKQA
WPP and AKQA say the shift from search to AI delegation makes data integrity the new brand trust. Here's what to change before agents shop for you.
