Social Media
51% of content pros use AI: run a social competitor audit
Social feeds are crowded and 51% of content pros now use AI. Use this five-step competitor audit to benchmark engagement, share of voice, and paid activity.
content strategy.
SEO
PubMed jumps to 4th in ChatGPT citations
Ahrefs data shows ChatGPT citing far fewer health and finance explainers, while PubMed, regulators and hands-on testers climb. Here's what it means for SEO.
AI in Marketing
94% of Buyers Use AI: LinkedIn VP Says POV Beats Formatting
LinkedIn's marketing VP says clean formatting is table stakes in AI search and original perspective earns citations. But how well sourced is the data?
Digital Marketing
Data Saver, Binger, Hotspot, Reel Royalty: Jio’s Data Decade
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty show how India's data habits changed after Jio's 2016 Welcome Offer.
Social Media
Instagram brand engagement is 9.7%. Data stories can fix it
Median Instagram brand engagement has fallen to 9.7%. Here’s how data storytelling turns proof into shareable social content.
Social Media
71% Decide in 3 Seconds: TikTok Hook Rules
New data shows 71% of TikTok users decide in three seconds. See what Chipotle, Duolingo and Scrub Daddy do differently in the hook.
Social Media
The One-Phone Theatre: Jio’s Shared Pop-Culture Huddle
Cricket chases, finales and wedding reels turned one shared connection into a pop-culture stage. Here’s what marketers can learn from the huddle.
AI in Marketing
49 Pages Cited in AI Answers, Only One Mentions the Brand
Semrush's Sources report reveals which pages AI platforms cite for your target prompts—and where your brand is missing from answers.
Social Media
Instagram 4.2% vs TikTok 1.5%: 6 formulas that matter
Instagram leads all-industry engagement at 4.2%, TikTok sits at 1.5%. The formula you choose changes the story—here are six worth knowing.
SEO
Google’s YMYL: the hidden trust filter behind 1B health searches
Google's YMYL classification quietly raises the ranking bar for health, finance and civic pages. Here is what changed in 2026 and what to audit now.
