SEO
Original Data Can Win AI Citations—If You Structure It Right
A new analysis of AI citations suggests proprietary data gets referenced more—if brands place key findings early and make them easy to extract.
content strategy.
SEO
AI Answers Are Quietly Erasing the Trust Signals Marketers Rely On
New studies show AI summaries leave users knowing less and clicking cited sources about 1% of the time. Time to rethink SEO for presence, not traffic.
AI in Marketing
AI Visibility Audit: Measure Whether AI Recommends You
AI answers now decide which brands get named. Use Semrush's AI Visibility Toolkit to benchmark mentions, cited pages and content gaps before competitors do.
Digital Marketing
Substack Is a Growth Channel, Not Just a Newsletter
Substack combines email, Notes, Chat, and Live into one audience engine. Here's why marketers and creators should treat it as a growth channel.
AI in Marketing
AI Search Citations Are the New Visibility Metric
Boomcycle's quarterly series tracks AI search citations from a 43-citation May 2026 baseline. Here's why GEO is becoming a visibility metric.
AI in Marketing
Map the Sources Behind AI Answers in Your Industry
A practical audit shows which pages, communities and reviews shape AI answers for your buyers, so you can fix gaps instead of chasing rankings.
AI in Marketing
Copilot Slashes Publisher CTR by Up to 94%: Bing Data
Microsoft's own Bing data shows Copilot reduced publisher click-through rates by up to 94%. Here's what it means for search and content strategy.
AI in Marketing
Why Your Brand Needs an AI Accountability Document
A school district beat Big Tech to a working AI accountability guide. Here's why marketers should publish one before search catches on.
SEO
Google Discover Tests Dive Deeper Topic Overviews
Google is testing a Dive Deeper button in Discover that opens AI-generated topic overviews and related links, starting with videos.
Digital Marketing
Why Most Creator Ambassador Programs Underdeliver
Reach and engagement don't prove a creator ambassador changed behavior. Use the participation test to build programs people return to.
