SEO
Flat Traffic, No Budget? Test Bottom-of-Funnel First
Ziff Davis VP Jonathan Berthold shares a no-budget testing playbook: bottom-funnel SEO, small experiments, and post-click conversion tests.
conversion optimization.
AI in Marketing
Meta Claims 18.9% Conversion Lift From GEM Ads Model
Meta says its GEM ads model lifted conversions 18.9% and CTR 12% across apps. Here's what that means for media buyers, and what's missing.
Social Media
Why a Smarter Link-in-Bio Tool Lifts Engagement 17%
Sprout Social's 2026 ranking of 8 bio link tools shows a 17% engagement lift from a native workflow. Here's how to choose.
Digital Marketing
Trust Is the Conversion Lever Regulated CRO Needs
In health and supplement marketing, the highest-converting page can still be wrong. Here's how to test credibility without tripping FTC or FDA rules.
E-commerce
Buy with Prime: Amazon’s Prime Badge on Your Own Store
Buy with Prime puts the Prime badge, Amazon checkout, delivery and returns on your own store. Here's the fee stack, ad integrations and control trade-off.
SEO
Search 2027: Traffic and Conversions Are Splitting
SEJ's State of Search 2027 shows organic traffic slipping while conversions hold for many teams. Here's what to stop, measure, and fund next.
E-commerce
Why Product Page Copy Still Matters With AI Agents
AI reads feeds and schema, but product page copy still drives research, trust, SEO, and conversions. Here's what to optimize.
Digital Marketing
Mine Competitor Reviews to Write Better PPC Ads
Negative reviews reveal customer pain points. Use AI to turn competitor complaints into validated PPC ad tests and landing page messages.
