Digital Marketing
Google’s GTM Update Means One Extra Event for Wildcard Triggers
Google's October 8 GTM update adds a new gtag.config dataLayer event. Here's how that extra event changes wildcard trigger behavior.
conversion tracking.
Digital Marketing
Microsoft Ads Adds 10,000-Company LinkedIn Lists and HubSpot Sync
Microsoft Advertising's October update adds HubSpot lifecycle sync and 10,000-company LinkedIn lists. Here's what B2B marketers should test.
Digital Marketing
Google Site Kit Auto-Tracks Conversions From 8 WordPress Plugins
Google Site Kit's Site Goals is live for all WordPress sites, auto-detecting checkouts, add-to-carts and form leads from eight plugins and sending them to Analytics.
Digital Marketing
Retargeting Influencer Traffic That Doesn’t Convert
Most influencer clicks leave without buying. Here's how to track, segment and retarget that warm traffic into revenue before it disappears.
AI in Marketing
CallRail Adds ChatGPT Ads Attribution for SMBs
CallRail's ChatGPT ads integration lets SMBs and agencies attribute calls, texts and forms to AI ad campaigns and feed conversion data back to OpenAI.
Digital Marketing
Deduplication: The Silent Bug Inflating Your Conversions
Duplicate conversions never throw an error - your numbers just double. Here's how deduplication works across Meta, Google, Amazon and the bidstream in 2026.
