Digital Marketing
Google Search now shows Buy now on product panels
Google's Universal Cart is now appearing in US search results with Add to cart and Buy now. Here's what changes for retailers and ad measurement.
conversion tracking.
Digital Marketing
Meta Pixel counts more sales; 8.9% of Meta ads flagged as AI
From November 12, Meta counts more conversions by default right before Black Friday. Separately, 8.9% of Meta ad files were flagged as AI-generated.
Digital Marketing
Meta Pixel’s new default lands 15 days before Black Friday
Meta's on-device Pixel measurement switches on automatically Nov 12, adding conversions to Ads Manager. Here's what to audit before Black Friday.
Digital Marketing
Server-Side Tracking Still Needs Consent, iubenda Explains
iubenda's new guide and white paper argue server-side tracking can recover lost signal but does not remove GDPR and ePrivacy consent duties.
SEO
ChatGPT Traffic Is Just 0.62% of Google Organic
New GA4 data across 100 sites and 145M sessions shows ChatGPT sends 0.62% of Google Organic traffic. The real opportunity is Google's agentic web.
Digital Marketing
Google Ads Is Automating More: Your Measurement Must Catch Up
As Google Ads automates bidding, placements and creative, your conversion goals are the real steering wheel. Here's how to build a baseline that proves ROI.
Digital Marketing
Google Universal Cart keeps saves invisible to retailers
A deep read of Google's Cart API docs shows merchants get one request at transfer, not at save. Here's what that means for tracking and abandoned-cart emails.
Digital Marketing
Floodlight gains Google signed-in data to recover conversions
Google's Q4 DV360 page adds signed-in data to Floodlight, recovering unattributed cross-device and cross-environment web conversions.
Digital Marketing
Google Says Tag Gateway Lifts Demand Gen Conversions 20%
October's Demand Gen Drop pushes first-party data, but the 20% uplift rests on a footnote readers can't see and Google's own internal math.
Digital Marketing
Search ads fall to 41% of Google Ads clicks
Brainlabs data shows Search fell to 41% of Google Ads clicks as buyers decide inside AI assistants. Here is why click volume is no longer enough.
