Viral Campaigns
MercyCare’s When Life Needs Tells a Lifetime Through Hands
Chapter's second When Life Needs campaign for MercyCare uses close-ups of hands and a custom score to tell a lifetime of care across its services.
creative campaign.
Viral Campaigns
Real AI rejection emails become a brand film
People Like Us and Worth Your While turned real AI hiring rejection emails into a spoken-word film that urges employers to rethink automation.
Viral Campaigns
Mitch Brown’s Mullet Puppet Steals Mosh Hair Loss Ads
Mosh pairs ex-AFL star Mitch Brown with a mullet puppet in a national hair-loss campaign that uses talk-show humor to start a hard conversation.
Viral Campaigns
The Long Drive: 239km Daily Trips to See a Spouse
Chemistry's The Long Drive turns a 239 km daily journey to visit a spouse into a hitchhiking activation and an MP email tool for NZ aged care.
