Digital Marketing
A Creator Road Trip That Becomes a Bookable Storefront
BYRDLI, Visit Mississippi and Travel South USA turn a photographer's road trip into live, bookable travel products with first-party attribution.
creator commerce.
AI in Marketing
How AI Helps Henkel Scale 60,000 Creator Assets
Henkel went from 300 to 400 brand assets a year to 60,000 Pravana creator posts. AI workflows now decide what to review, boost, and scale.
E-commerce
Howl Sells Creator Unit to Taboola’s Connexity Amid Payment Woes
Howl sold its creator division to Taboola-owned Connexity in August amid lingering publisher payment complaints. Here's what affiliate teams should watch.
