Social Media
Blissy’s creator network drives $797,200 in media value
Blissy reframed a silk pillowcase as a beauty product, built a creator engine, and hit $797,200 in Instagram media value. Here's the playbook.
Creator Marketing.
Social Media
DinoBars Turns Edible Paper Into 119,500 Creator Reach
The snack brand's unusual edible wrapper gave parent creators a short visual demo and 119,500 modeled reach. Here's what marketers can borrow.
Digital Marketing
Affiliate pay nearly a third of a creator’s Shorts income
Creator marketing in India is shifting from reach and likes to clicks, sales and incrementality as YouTube Shopping and per-click deals grow.
Viral Campaigns
Pringles Gives One Fan a Custom Urn and 200 Years of Snacks
Pringles' 'Once You Drop' Halloween stunt promises one fan a branded urn and a 200-year supply. Here's why the dark humor works.
Digital Marketing
Stretch Denim Drives 90% of Mugsy Sales
How a comfort-first denim product became a creator system where athletes, comics and everyday customers demonstrate the sale.
Digital Marketing
Hoka Turns Strava Miles Into Live DOOH Screens in New York
Hoka is piping Strava challenge data into digital billboards across New York. Here's how the Run Your City campaign works and what growth teams can copy.
