Digital Marketing
LG TV Sent Street-Level Location to Ad Arm 20 Times a Minute
Gamers Nexus fired back with new packet captures: LG TV sent street-level location to its ad arm 20 times per minute over HDMI. For CTV marketers.
CTV.
Digital Marketing
Census Data in Ad Measurement: What Marketers Must Know
Census data promises a complete count of every impression. But coverage gaps, no demographics and no dedupe mean panels are still attached to every accredited system.
Digital Marketing
BVOD Explained: What Broadcaster Streaming Means For Buyers
Broadcaster video on demand now drives 15% of UK adult viewing. Here's how BVOD is traded, why CPMs stay high and what performance buyers should do.
Digital Marketing
Incremental Reach: The Metric That Decides Channel Budgets
Incremental reach shows how many new people a channel actually adds. Here's how it's calculated, why sellers love it, and where the numbers break down.
Digital Marketing
DAZN Media+ Taps AudienceProject to Fix Reach Double Counting
DAZN Media+ has hired AudienceProject to deduplicate reach across Kayo, BINGE, Foxtel Go and linear TV from 2027. Why incremental reach is the real story.
Social Media
YouTube’s Co-Viewed Views: A Number Brands Can’t Check
YouTube's new co-viewed views metric can triple a video's audience number — but only creators see it, and brands have no way to verify it.
Digital Marketing
Local Originals: Why Streaming’s Local Slates Matter to Ads
Local originals are how streaming inventory becomes nationally saleable. Here's what CTV buyers should know about quotas, budgets and the risk of slates disappearing.
Digital Marketing
Programmatic Guaranteed Deals: How Fixed-Price Buying Works
Programmatic guaranteed fixes price and volume before a single impression runs. Here's how the deals work, why CTV revived them and where they break.
Digital Marketing
Disney Tops $4B in 2026 as Fall Slate Thins Out Cinema Buys
Disney passed $4 billion at the 2026 box office, but five of its seven autumn titles are re-releases or documentaries. What that means for cinema and CTV planners.
Digital Marketing
Ad Load Explained: The Setting That Decides Your CPMs
Ad load is the supply dial publishers control and buyers only observe. Here's how it's measured, where it's rising, and what it means for your media plans.
