Digital Marketing
India’s 2027 Adtech Top 10: The Platforms Reshaping Digital Ads
From InMobi to Media.net, the platforms setting India's programmatic, mobile and CTV agenda for 2027—and what marketers should watch.
CTV.
AI in Marketing
AI Agents Land a 5x ROAS in Ad Buying
Agentic buying just moved from demo to dollars: Rouge Care turned $25K in CTV spend into 5x return. What’s scaling—and where humans still hold the line.
Digital Marketing
Why 54% of Swedes Say Relevance Drives Ad Recall
Magnite asked 883 digitally connected Swedish adults what makes an ad memorable. Product relevance came first at 54%, ahead of personalisation and entertainment.
Digital Marketing
2026 midterms outspend 2024 presidential race by $400M
AdImpact projects $11.6bn in 2026 midterm political ad spend, topping 2024's presidential race. CTV passes cable and podcast ads jump 42%.
Digital Marketing
Comcast’s TV + streaming 2X ROAS claim needs a closer look
Comcast Advertising says pairing TV with streaming doubled incremental ROAS in H1 2026. The missing context matters for media buyers.
Digital Marketing
Hallmark Media taps iSpot to prove streaming ad outcomes
Hallmark Media will let iSpot measure non-linear TV ads and tie exposure to visits, installs and purchases days before Countdown to Christmas. Here's what buyers should check.
Digital Marketing
Jamloop names its CTV standard Verified Supply
Jamloop's Verified Supply combines direct CTV deals, pre-bid checks and granular reporting, with Jounce classifying 98% of audited spend as premium direct.
Digital Marketing
Contextual Ads Are Back: What Marketers Must Know
From AdSense to ChatGPT ads: how contextual targeting works, why it matters in a privacy-first world, and where it still falls short.
Digital Marketing
59% of DTC Brands Plan Bigger Black Friday TV Spend
A Tatari survey of 41 DTC clients finds 59% plan bigger Black Friday TV budgets and 20% list ChatGPT-style LLM channels as a priority.
Digital Marketing
LG TV Sent Street-Level Location to Ad Arm 20 Times a Minute
Gamers Nexus fired back with new packet captures: LG TV sent street-level location to its ad arm 20 times per minute over HDMI. For CTV marketers.
