Digital Marketing
Google Ads Expands High-Value Bidding to Shopping Campaigns
Google Ads brings High Value acquisition to Shopping and expands retention modes across Search, Shopping and Performance Max. Here's what to test.
Customer Match.
Digital Marketing
DV360 API v5 beta brings 3 migration traps for ad teams
Google's DV360 API v5 beta removes Customer Match audience management, resets deal IDs and reshapes audience targeting. Here's how agencies should prepare.
Digital Marketing
Google Ads Data Manager drops hashing on November 16
From November 16, Google Ads Data Manager will accept encrypted first-party data by default and normalize it inside a TEE, changing match accuracy and governance.
Digital Marketing
Customer Match in 2026: the 540-day rule and beyond
Google Customer Match now runs through one API, caps list membership at 540 days and accepts IP addresses outside Europe. Here's what to audit first.
Digital Marketing
Suppression Audiences: The 540-Day Rule That Quietly Refills Ads
A suppression audience stops ads reaching buyers, opt-outs and staff. Here's why the 540-day Google limit quietly refills your prospecting.
Digital Marketing
First-Party Data Lifts Conversions 27% When Consent Is Done Right
Owned customer records now decide how well ads target and measure. Here's how first-party data works, why consent is the weak link, and what to fix.
E-commerce
Q4 Prospecting Needs 6–8 Weeks: Start Before October Ends
Google and Meta's automated campaigns will spend Q4 at the bottom of the funnel. Rebuild full-funnel controls before October ends.
Digital Marketing
Google Customer Match Adds Raw IP and Timestamp Uploads
Google Ads now lets advertisers upload unhashed IP addresses and interaction timestamps to Customer Match, with EEA, UK and Switzerland carved out.
Digital Marketing
Double Opt-In Is a Lead Quality Contract, Not Just a Checkbox
A German ruling shows email, IP and timestamps alone don't prove consent. Here's what double opt-in really demands—and why it matters for ad-led growth.
Digital Marketing
Why Your CRM Is Now the Core of Paid Media
CRM is no longer just sales software. It now feeds hashed audiences and offline conversions to Google, Meta and TikTok ads.
