Social Media
Blissy’s creator network drives $797,200 in media value
Blissy reframed a silk pillowcase as a beauty product, built a creator engine, and hit $797,200 in Instagram media value. Here's the playbook.
D2C Growth.
Social Media
Jio Story: One Connection, Many Pop Culture Moments
How one Jio connection became India's shared screen for cricket nights, web-series finales and wedding-season reels, and what that changes.
Digital Marketing
India Digital Ads Hit 60%: Retail Media, AI Rewire the Funnel
DCODE 2.0 says retail media, quick commerce, CTV and AI are pushing Indian brands to replace channel silos with journey-led planning.
Digital Marketing
Pinterest Actalike: How to Use Its Lookalike Audience
Pinterest’s actalike audiences turn first-party seeds into behavioral prospecting pools. Here’s how to build, test, and scale them.
