IAB Tech Lab’s Trusted Server is the only fix it sees for Safari
IAB Tech Lab’s COO argues its Trusted Server is the only practical response to Apple’s Safari ad blocks, but production evidence is still missing.
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IAB Tech Lab’s COO argues its Trusted Server is the only practical response to Apple’s Safari ad blocks, but production evidence is still missing.
Pinterest missed Q3 guidance as cross-border sellers cut Europe ad spend after EU customs changes, an 11-point drag. Here's what advertisers should watch.
Amazon's ad growth fell to 10.9% in Q3 2026 as Prime Day timing hit. Plus, DoorDash's $17bn Instacart deal reshapes retail media.
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EU ceilings reach 10% of worldwide sales as Google and Meta rewrite data rules. No case is open yet, but product shifts could hit ad signals first.
Safari caps click-ID cookies at 24 hours and script storage at 7 days. Here's what to change in attribution and tracking now.