AI in Marketing
Only 48% Have Ad Rules Despite 86% AI Marketing Use
IAB Europe's 2026 AI survey finds 86% use AI for marketing, but only 48% have ad-specific rules and performance scores sit at 2.76 out of 5.
Digital Advertising.
Digital Marketing
Meta Delays Ad Terms to Nov 20 as AI Crawling Row Intensifies
Meta pushed its revised Commercial Terms and Self-Serve Ad Terms to Nov 20 after publisher complaints. Here's what the crawling clause means for brands and what to audit now.
AI in Marketing
Google gives PMax advertisers 6 weeks to opt back out
New Performance Max campaigns will extract landing page images by default even if account-level Dynamic Images is off. Six weeks to fix your payloads.
Digital Marketing
Reddit Claims 80% OptiScore Cuts CPA by 19.6%
Reddit added a campaign planner, 0-100% OptiScore and CBO to Ads Manager, claiming 80%+ scores bring 19.6% lower CPA. Here's what to test.
Digital Marketing
From Oct 30, Meta Can Crawl Advertiser Sites for AI
Meta's updated Commercial Terms take effect Oct 30 and let it crawl advertiser websites for AI. Here's the marketer's checklist before it hits.
Digital Marketing
AdSense Retires TCF Error Report, Moves Alerts to Policy Center
Google moved AdSense TCF consent errors to the Policy center under Regulatory issues. What EU and UK publishers must check now.
Digital Marketing
Meta’s 3–24 Hour Ad Windows Hit a 34M Median Reach
Meta moves Ads Super Burst toward general availability, selling 3–24 hour reserved bursts with optional category exclusivity and a 34M median reach.
Digital Marketing
ID5 Sells TrueData Audience Business 11 Months After Buying It
ID5 sells the TrueData audience data business and brand 11 months after acquiring it, sharpening its neutral identity pitch. Here's what changes for buyers.
Digital Marketing
Google Ads Search Ruling: 5–6% CPC Risk to Check
Court-found pricing tweaks quietly raised Google text-ad CPCs. Here's the 5–6% top-slot hike, the ad types covered, and what to audit now.
Digital Marketing
Why 54% of Swedes Say Relevance Drives Ad Recall
Magnite asked 883 digitally connected Swedish adults what makes an ad memorable. Product relevance came first at 54%, ahead of personalisation and entertainment.
